The secret behind the ad’s wizardry is a lenticular top layer, which shows different images at varying angles. So when an adult—or anyone taller than four feet, five inches—looks at it they only see the image of a sad child and the message: “sometimes, child abuse is only visible to the child suffering it.” But when a child looks at the ad, they see bruises on the boy’s face and a different message: “if somebody hurts you, phone us and we’ll help you” alongside the foundation’s phone number.
This is true innovation and a marvelous usage of newer technologies. We must protect the most fragile, impressionable, and vulnerable of our society: our children. It is within them that the future lies, and they are the individuals who will grow and influence what becomes of our politics, our cultures, our decisions, our environment, and so much more. Don’t let abuse happen, speak out. Click the link to get a glimpse.
Of course there is error in the determining height factor, but let’s give credit to thoughtfulness and the will to attempt to make a change when it’s due. It’s a step forward. Thoughts?